MABS re-invented the ABOUT YOU Award, which is awarded annually to the fashion industry's most influential characters, as a sleek reflective shard of the stars. The design involves an elegant silhouette with mirror-polished chrome and nickel plating on a bronze corpus. The result is a stunning sculpture of the finest quality possible.
Creative Direction
Sculpture & Production
Packaging Design
Polished to perfection and engineered with just the right ratio of bevels and creases, the AYA21 excels at being a masterpiece - providing the laureate with an everlasting remembrance of a once-in-a-lifetime event. Even at close-up
The 2021 redesign of the ABOUT YOU Award ditches the previous name tag, attached to the side of the awards, in favor of a hidden insignia. The awardee's name is engraved on a jet-cut trapeze, fashioned from thick, brushed stainless steel, serving as the foot of the sculpture. The resulting shadow gap creates the illusion of a hovering award, adding to its already striking character.
The 2021 redesign of the ABOUT YOU award prides itself with being a true work of art. So it is only natural that the laureate leaves the ceremony with his precious prize encased in a custom-made, foam-fitted carrier box. Easy to handle and presentable - a work of art in itself.
Engineered from thick, black tinted MDF panels held together by steel screws and fittings, completed by 3D-laser-cut foam padding on the inside: The AYA21 case guarantees safe passage in style - wherever the award and its holder are traveling.
In the art world, certificates authenticating the work are an absolute must. Hence, it is only natural for such a document to accompany the ABOUT YOU Award. Carried out in traditional letterpress with silver foil on heavy milled paper, reflecting the award design, this card is just as impressive.
MABS re-invented the ABOUT YOU Award, which is awarded annually to the fashion industry's most influential characters, as a sleek reflective shard of the stars. The design involves an elegant silhouette with mirror-polished chrome and nickel plating on a bronze corpus. The result is a stunning sculpture of the finest quality possible.
Creative Direction
Sculpture & Production
Packaging Design
Polished to perfection and engineered with just the right ratio of bevels and creases, the AYA21 excels at being a masterpiece - providing the laureate with an everlasting remembrance of a once-in-a-lifetime event. Even at close-up.
The 2021 redesign of the ABOUT YOU Award ditches the previous name tag, attached to the side of the awards, in favor of a hidden insignia. The awardee's name is engraved on a jet-cut trapeze, fashioned from thick, brushed stainless steel, serving as the foot of the sculpture. The resulting shadow gap creates the illusion of a hovering award, adding to its already striking character.
The 2021 redesign of the ABOUT YOU award prides itself with being a true work of art. So it is only natural that the laureate leaves the ceremony with his precious prize encased in a custom-made, foam-fitted carrier box. Easy to handle and presentable - a work of art in itself.
Engineered from thick, black tinted MDF panels held together by steel screws and fittings, completed by 3D-laser-cut foam padding on the inside: The AYA21 case guarantees safe passage in style - wherever the award and its holder are traveling.
In the art world, certificates authenticating the work are an absolute must. Hence, it is only natural for such a document to accompany the ABOUT YOU Award. Carried out in traditional letterpress with silver foil on heavy milled paper, reflecting the award design, this card is just as impressive.
HELLO@MAISONATELIERBUREAUSTUDIO.COM
GRAUMANNSWEG 19 D-22087 HAMBURG
HELLO@MAISONATELIERBUREAUSTUDIO.COM
GRAUMANNSWEG 19 D-22087 HAMBURG