MABS re-invents the iconic German beauty and fashion biannual, TUSH, for its 50th anniversary issue, translating the edgy yet refined brand image into a new, sustainable and forward-thinking design. An abundance of image and color, bold type and extraordinary placement of the logo on the cover symbolize the constant shift of paradigm that TUSH stands for since its debut in 2005.
Creative & Art Direction
Layout
Artwork
Hedi Xandt
Sigi von Bogen
MABS re-invents the iconic German beauty and fashion biannual, TUSH, for its 50th anniversary issue, translating the edgy yet refined brand image into a new, sustainable and forward-thinking design. An abundance of image and color, bold type and extraordinary placement of the logo on the cover symbolize the constant shift of paradigm that TUSH stands for since its debut in 2005.
Creative & Art Direction
Layout
Artwork
Hedi Xandt
Sigi von Bogen
